About Mercado

It's all about Sabor — delivered to your door.

Mercado is the direct-to-consumer home of Iberia Foods: the authentic essence of Latin tradition, shipped nationwide. The rice, beans, sazón, olive oil, coffee, sweets, and tropical drinks that Cuban-American, Puerto Rican, Dominican, and Latin households have trusted for generations — now a click away, wherever you live.

From Spain, to your Latin kitchen

Iberia's roots run back to the Spanish pantry — the olive oil, the paella, the sofrito — that traveled across the Atlantic and became the foundation of Cuban, Puerto Rican, Dominican, and Latin American cooking. One kitchen made it its own, then another. Mercado carries that whole heritage: the Spanish house that helped raise the Latin diaspora's table.

Meet Gustavo

Every Mercado shopper has a guide. Gustavo is our cooking companion — a Spanish gentleman, classically trained chef, with a doctorate in nutrition. Tell him what you're cooking, what's in your pantry, or what you can't eat, and he'll help you shop and cook with care. Con mucho gusto.

What we believe

The food of home should never be more than a click away. Whether you grew up in Hialeah, Havana, San Juan, or Santo Domingo, the flavors you reach for should ship straight to wherever you live now — at honest, everyday prices.

Ships to all 50 states. Powered by Iberia Foods, trusted by families for generations.